Sukuna vs Jogo Steals The Spotlight In Super Bowl Promotion
One of the most eagerly anticipated sporting events of the year, The Super Bowl is renowned for its high-profile commercials and promotional campaigns, which attract millions of viewers from around the globe. This year’s event was no exception, drawing attention not only for its thrilling football action but also for its innovative marketing strategy featuring “Jujutsu Kaisen”.
Before the kickoff between the Chiefs and 49ers at Super Bowl LVIII, popular sports culture site Bleacher Report dropped its own digital commercial for Super Bowl 2024. The promotion clip used is a direct reference to the electrifying showdown between Sukuna and Jogo from the hit anime series “Jujutsu Kaisen”.
The Super Bowl commercial portrays the face-off between the Kansas City Chiefs and the San Francisco 49ers, with their respective‐ quarterbacks taking on the roles of Sukuna and Jogo. The two NFL teams are challenged in this promo, leaving fans to pick who is taking the championship trophy home this time
Soon after, the unexpected pairing of Jujutsu Kaisen and the Super Bowl quickly became a trending topic on social media platforms, with enthusiasts of the anime expressing their excitement to see their beloved series getting recognition in one of the most-watched sporting events in television history.
Jujutsu Kaisen’s inclusion in such a high-profile promotion campaign not only validates the anime’s status as a global sensation but also reflects the growing influence of anime in mainstream media. Additionally, it has also cemented the legacy of Jujutsu Kaisen among the other industry bigwigs.
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